Tower Lotteries approached us with a clear goal: refresh their brand so it felt modern, trustworthy and reflective of the incredible charitable work they do. As a Bury-based company raising money for charities across the region, their brand needed to feel rooted in the local area while still looking strong, professional and ready for growth.

When we began exploring ideas, the obvious route was to create a tower-shaped icon. But Tower Lotteries deserved something more thoughtful — something that spoke to their connection to the community without leaning on predictable imagery. During our early research and conversations, we kept coming back to the landscape around Bury and the routes that connect it to Edenfield. Anyone from this area will know the wind turbines that line the hills above the town. Strong, iconic and instantly recognisable.

That became our inspiration.

Rather than drawing a literal tower, we crafted a bold “T” symbol formed from the clean lines and shapes of the wind turbines overlooking Edenfield. It gave the brand a subtle local meaning and a unique identity — one that feels grounded in the area without ever becoming clichéd. It’s modern, confident and instantly ownable.

Once the core identity was established, we expanded the brand across every touchpoint Tower Lotteries needed. This included a complete stationery suite, email footers, advertising templates, exhibition stand graphics, signage concepts and a fully redesigned website to match their new look and energy. Every piece follows the same visual system, ensuring consistency wherever the brand appears — online, in print or at charity events across the region.

The result is a brand that finally reflects the organisation behind it: optimistic, community-driven and ready to continue raising money for causes that matter. Tower Lotteries now has an identity that connects with supporters, charity partners and the public, while proudly carrying a subtle piece of Bury within it.

For us, this project was about unlocking the character of a well-loved local organisation and giving them a brand that can grow with them. If your business or charity is ready for a rebrand or needs a full visual identity system, we’d love to help you bring your story to life.

Content Block.

We are a Bury based creative web design agency whose meticulous attention to detail, borders on obsession. Which of course, shows in the quality of the work we produce. Our graphic design studio creates great results for all our clients needs for websites, branding and print. Our solutions are eye-catching and above all else, effective. This can be the difference between your prospective client choosing you rather than your competitor.