Bury Council Strategy Brochure

When Bury Council approached us to design their 2025 strategy report for the Bury Means Business initiative, we knew this project needed to balance clarity, creativity and civic pride. The brief was to take a detailed, information-rich report and transform it into a brochure that felt engaging, accessible and truly reflective of the borough it represents.

We began by working within the existing Bury Means Business colour palette, using the brand’s established visual language as the foundation for the design. The challenge was to elevate the material while keeping it unmistakably “Bury”. To achieve this, we introduced a series of bespoke single-line illustrations, each crafted to mirror the themes and goals outlined in the report’s individual chapters. These illustrations brought a sense of continuity to the document and added a visual rhythm that helped break up complex information.

Alongside the illustrations, we sourced and incorporated photography from across the borough — real places, real people, real moments. This grounded the report in the everyday reality of Bury, celebrating the progress, potential and character of a community moving forward with ambition. The combination of illustration and photography created a style that felt both professional and human, strategic yet warm.

Once the design direction was finalised, we prepared the full artwork for print and produced a 48-page colour brochure. Every spread was carefully considered to ensure readability, consistency and visual balance, from chapter openers and data-heavy pages to the closing statements. The final printed report captured exactly what the council envisioned: a confident and clear strategy document, designed with pride for the borough it represents.

A creative outcome

For us, this project was an opportunity to blend creativity with purpose. Working with Bury Council allowed us to support a meaningful initiative and showcase how thoughtful design can elevate important information, helping it connect with the people it’s truly meant for.

If your organisation, local authority, education provider or public-sector team needs brochure design, illustration, visual communication or large-scale report layouts, we’d love to help bring your message to life.